Concept
This project is a style exercise in food and beverage packaging design. With this graphic design, I wanted to capture a playful and colorful mood inspired by the world of the circus, and to reflect some of its flavors by inventing unique combinations and pairing them with circus-themed characters.
Volt!
Pop corn
Explosive corn - Hazelnut cookie
Same harlequin-style aesthetic, but with shades leaning more towards brown and orange, evoking the toasted, “cookie-like” flavor of the product. The main character is a human cannonball, shown being launched from a star-spangled cannon – a clear nod to the “explosive” taste, as also highlighted by the label “EXPLOSIVE CORN.” Hazelnut Cookie – a distinctly sweet and comforting flavor, reminiscent of homemade cookies with a hint of roasted nuts.
Flavour Tamer - Raspberry and mascarpone
The packaging features a warm color palette with harlequin patterns in beige, red, and ivory, evoking the look of a circus tent. In the foreground, a circus tamer character, complete with top hat and whip, reinforces the idea of “taming” the flavor — a concept also suggested by the label “FLAVOUR TAMER.” Raspberry and Mascarpone – a refined and gourmet combination that delivers a sweet, fruity, and creamy experience, unexpectedly elegant for a typically savory snack like popcorn.
Lattine
Electric Clown - Citrus fruits and cotton candy
A crackling and surprising drink, like a show of lights and colors. At the first sip, the citrus notes light up the palate with vivacity, while the cotton candy softens everything with a nostalgic and sweet touch. On the label, a smiling clown plays with oranges, lemons and clouds of cotton candy, juggling as if he were dominating the chaos of taste. An explosion of joy in a can!
Mysterious Aerialist - Spices and figs
Elegant, deep and enveloping: a sensory experience suspended between earth and sky. Ripe figs intertwine with a mix of mysterious spices, giving life to a sophisticated, almost hypnotic taste. On the label, a trapeze artist twirls in the air, leaving behind a trail of spicy perfume and sweetness. A drink that dances between the senses.
Powerful and decisive, this infusion combines the intense sweetness of pomegranate with the grit of chili pepper, in a bold and vigorous embrace. Every sip is a shot of energy, a challenge accepted with ardor. On the label, a strong man lifts a huge bar made of pomegranates, embodying all the strength of the flavor. It is the drink that sets the soul on fire!
The Strength of Fruit - Pomegranate and chili
